Shirt Works Joins American Ethanol Late Model Tour as Official Apparel Provider

March 25, 2016


The American Ethanol Late Model Tour is proud to announce that the Gaylord, Michigan based Shirt Works Race Wear has signed on to become the official apparel provider of the tour for the 2016 season.


Shirt Works will be trackside at every event on the American Ethanol Late Model Tour schedule, providing t-shirts, hoodies, and long-sleeve shirts, amongst other items, with a variety of different designs. Shirt Works will also provide a selection of products featuring some of the drivers on the tour. You can find the Shirt Works American Ethanol Late Model Tour Official Merchandise Stand on the main concourse at each event.


“The crew at Shirt Works is honored and excited to be the official apparel provider for the American Ethanol Late Model Tour!” stated Shirt Works General Manager, William Combs. “We really look forward to being present at the racetracks, meeting our amazing customers face to face, as well as supporting our racetracks.  It’s also a great opportunity to provide top quality race apparel to the drivers and the awesome fans supporting the tour.”


Customer Service and Vending Manager, Marti Boesen also expressed excitement over the newly signed relationship: “I’m beyond excited to be part of the American Ethanol Late Model Tour!  I absolutely love being at the tracks, meeting all of our customers and sharing the excitement of race nights!  Make sure to stop by and check out our brand new trailer and say hello!”


The American Ethanol Late Model Tour kicks off their second season in 2016, opening the doors on May 27 at the Winston Speedway in Montague, Michigan. The American Ethanol Late Model Tour will be accompanied by Modifieds, Street Stocks, Dirt Stocks, Warriors and Young Guns. Coleman, Michigan’s, Curtis Roberts won the first American Ethanol Late Model Tour race at Winston Speedway on June 5, 2015. 12 events in total make up the ten thousand dollar 2016 championship series, concluding on August 24 at the Tri-City Motor Speedway in Auburn, Michigan.


Series Director Nick Rice commented on the new partnership with Shirtworks: “We knew we wanted to provide great tour apparel to fans and drivers this year [and] we love the high quality work that Shirtworks does and the passion they have for racing. So this partnership just made sense and fit perfectly with our tour. We are excited to have their support and can't wait to see people wearing our gear.”


To see the full line of Shirt Works products, visit their website


For news, rules, results, and the full 2016 schedule for the American Ethanol Late Model Tour, visit them online at The official tour Facebook page is located at



By: Chris Fobbe - Motor City Racing Promotions | American Ethanol Late Model Tour

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